Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen

(Studi pada Konsumen Warung Kopi Bu Yuni, Gondang Mojokerto)

Abstract

This research is entitled The Effect of Service Quality and Price on Cunsomer Loyalty (case study on Mrs. Yuni’s coffee shop, Gondang Mojokerto). This research is motivated by the development of business in this era which has been found in many regions. This is what spurs a company to compete to offer a variety of quality services, ranging from service, price, place, to other interesting things. The fundamental purpose of this research is to find out how much influence the service quality and price variables have in influencing customer loyalty. The population in this study is every consumer met by students when conducting research in a predetermined place. This study uses a quantitative descriptive method. The results of this study are the quality of service that affects customer loyalty, which will also affect the amount of income at the place. Service quality also has a significant effect on customer satisfaction and customer satisfaction will affect the loyalty of customers who come.