Pengaruh Layanan Purna Jual, Harga dan Promosi Terhadap Keputusan Pembelian Motor Honda Pada CV. Laris Motor Canggu

Abstract

This study aims to find out after-sales service, price and promotion partially and  simultaneously have a significant effect on purchasing decisions for Honda motorcycles at CV Dealers. Laris Motor Canggu Mojokerto. This study uses a quantitative descriptive approach. The technique collected in the form of primary data through a questionnaire distributed to respondents called a questionnaire. In this study the population is the consumer Dealer CV. Laris Motor Canggu Mojokerto with a total of 375 people in January-May 2022. While the sample in this study amounted to 194. The analysis technique used multiple linear regression analysis. The results of this study are: 1) There is a partially significant after-sales service effect on purchasing decisions for Honda motorcycles at CV Dealers. Laris Motor Canggu Mojokerto. 2) There is a partial significant effect of price on purchasing decisions for Honda motorcycles at CV Dealers. Laris Motor Canggu Mojokerto. 3) There is a partially significant effect of promotion on purchasing decisions for Honda motorcycles at CV Dealers. Laris Motor Canggu Mojokerto. 4) There is a simultaneous significant effect of after-sales service, price and promotion and on purchasing decisions for Honda motorcycles at CV Dealers. Laris Motor Canggu Mojokerto.