Beberapa Faktor Yang Mempengaruhi Pembelian Produk Skincare Ms Glow Di Kota Mojokerto

Abstract

Nowadays skincare products of both sexes are increasingly varied. This has been the result of increasing human life and of changing times in which technological and information changes increasingly affect growing and growing needs, lifestyles, and desires. Some pretty well known brands Ms. Glow is one of them. Ms. Glow is the fastest growth beauty product in the world. Some factors that are significant in skincare Ms. Glow products are tagline advertising, the brand ambassador and brand image. The research is aimed at acquiring and analyzing the impact of tagline advertising, the brand ambassador and the brand image of skincare glow products at mojokerto with a population of 170 respondents using non probalility Sampling.

The data analysis technique used is using a linear, linear regression analysis method. The results showed an f count for x1 variables, x2, and x3 14850 for error of 5% test 2 and dk = b-k-1 (170-3-1=164), a table of 2.66. If a value of 14.850 is greater than at ftable 2.66, there is a simultaneously similar impact between a tagline Ads a Brand Ambassador and a brand image of skincare glow in the city of Mojokerto.